The Adviser Online October 2024 | Page 11

Good financial advice changes lives .
And yet , lack of trust remains the no . 1 reason why people don ’ t engage with it .*
So we ’ re excited to announce that we ’ re working with BlackRock and Fundment to celebrate the value of good financial advice .
The Guide will feature in The Times and The Telegraph , and a regional edition will be distributed digitally , taking brilliant client stories to more than 3 million consumers and to thousands of accountants and solicitors across the UK .
For the first time ever , we ’ ll celebrate the firms and advisers delivering exceptional client experience at a Top Rated Awards evening .
Our aim is to give the whole financial advice profession the recognition it deserves , while calling out the specific advisers and firms who have qualified as Top Rated on the strength of their client feedback .
Best wishes ,
Alex Whitson Managing Director VouchedFor
* The State of the Advice Nation 2023 , The Lang Cat & 2023 Advice Report , Boring Money
October 2024 | 11