The Adviser Online - March 2026 | Page 31

Is AI coming of age in financial advice?

Nick Eatock CEO intelliflo
Released by OpenAI on the last day of November 2022, ChatGPT made headlines when it hit 100 million active users just two months later, making it the fastestgrowing consumer application in history, according to UBS. Although AI has been around for decades, ChatGPT captured the public’ s imagination with its ability to process everyday language rather than code. In fact, the term AI became so pervasive in the following months that Collins English Dictionary chose it as its word of the year for 2023.
Over three years on, although many other generative AI models have entered the market, ChatGPT is still probably the best-known AI program in the world. It now boasts around 800 million active weekly users and processes six billion tokens( small units of text) every minute. As Google did with search in the late 1990s, ChatGPT has now become synonymous with using AI to find detailed answers.
AI goes mainstream
Chatbots like ChatGPT have become the acceptable face of artificial intelligence, helping many people become
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