As part of Simplybiz’ s ongoing focus on talent, development and the future of the advice profession, the editorial team at The Adviser Online sat down with Jill Hamilton, Head of Operations, to discuss the thinking behind The Academy and the impact it is already having for member firms.

Launched earlier this year, The Academy has been designed to help firms recruit, develop and retain the next generation of financial services professionals. With structured training across four apprenticeship pathways, including; financial services administrator, mortgage adviser, paraplanner and financial planner, it offers a clear, supported route into the industry.

At a time when many firms are facing increasing pressure around recruitment, retention and succession planning, The Academy provides a practical, end-to-end solution. But as Jill explains, the thinking behind it is rooted in a much broader industry challenge.

" This is about giving them a way to build their own pipeline of talent "

“ We’ re not getting enough new blood into the industry,” Jill explains.“ Our firms need support to future-proof their businesses and support them with succession planning. We don’ t want them to feel like the only option is to sell. This is about giving them a way to build their own pipeline of talent, and bring good people into the industry, that ' s what we ' re trying to achieve here.”

Designed for the reality of advice

One of the defining features of The Academy is its focus on real-world readiness, not just qualifications. While an apprenticeship forms a core part of the programme, Jill is clear that the real value lies in how learning is applied.

“ Yes, individuals work towards qualifications, but what really sets it

Jill Hamilton Head of Operations, Simplybiz

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